Page 7 - CemAir SkyNews Launch Edition 08 2014
P. 7
come to the inaugural issue of CemAir Skynews. It the South African commuter/regional airline market is an exciting
is with great pride we brand ourselves CemAir, South and permanent move and we look forward to announcing addi-
Africa’s most Personal Airline. A concept steeped in tional destinations over the coming months.
the company’s basic operating principles of quality, In this, the first issue of our new inflight publication CemAir
safety and personalized customer care. Skynews, we celebrate our customers, business partners, sup-
Flying to five destinations throughout South Africa, CemAir pliers and employees. It is our intention to focus on the people
may be one of South Africa’s newest schedule airlines but is by no who make our work possible, and their needs which make our
means new to the industry. The company is nearly a decade old expansion probable. We will not be forgetting that without people
and owns and operates more than 20 aircraft; 11 Beech 1900s we are nothing.
and 10 Canadair Regional Jets which until 2012 were mostly We hope you enjoy your flight with us today, you are in the
based offshore on contract work for regional airlines, resource very best hands and our team is available to assist in any way
companies and humanitarian organisations. Our expansion into they can.

the routes we service and pride ourselves on We are currently evaluating several routes quency of flights and number of destinations
producing a personalised service offering. including Grahamstown, Umtata, and Malel- served. Our goals also include improvements
Tell us more about the routes that ane. A final decision has not been made on to the airport infrastructure at some of our
you currently service? Weekdays we fly to which will be launched, once finalised it will be destinations as well as introducing the CRJ to
Kathu in the Northern Cape. This region has widely announced. some of our destinations.
become a mining mecca over the past few You have made a success of and Tell us more about you, Miles? What
years and there is a great demand for busi- grown this business in very trying eco- do you like to do in your ‘downtime’? I am
ness flights to this destination. We operate a nomic times; do you have any secrets for very passionate about my work and aviation is
daily flight between Johannesburg and Mar- this success that you would like to share? a dynamic and intense industry so downtime
gate with additional flights during peak holiday Trying times bring opportunities. Some of the is limited. While I do spend large chunks of
seasons primarily servicing the leisure market. work we do is less affected by the business time fielding phone calls over weekends I tend
And most recently CemAir initiated flights from cycle, this, together with financial discipline to relax with a good bottle of red wine, plenty
Plettenberg Bay to both Johannesburg and has allowed us to capitalise during difficult of delicious food and some good chatter and
Cape Town. This route is in the establishment times when aircraft and equipment prices laughter with my wife Laura. I will spend some
phase and we believe over time it will develop are favourable. Of course we have suffered time watching a good Formula 1 Grand Prix
into a daily service. our setbacks but with tenacity, and a plan we race, ride a quad bike occasionally, and Laura
Based on the additional aircraft, can believe in, we have been fortunate enough to and I love to travel and explore new places
we assume that the number of routes will persevere. and see new things. What’s left of my spare
be increased, and are you in a position Where do you see the business in time is spent doing home maintenance and
to tell us more about what those routes five years from now? We intend to maintain building renovations.
might be? We have made a strategic deci- our strategy of slow manageable growth. We And finally, complete this phrase for
sion to invest in and to expand this line of our hope for modest fleet growth but we will look us ‘If life gives you lemons...?
business. We hope to add an additional route at ways in which we can improve the overall …learn about the market for lemons and start
this year with several more to follow in 2015. customer experience. This will include fre- making some phone calls.

6CEMAIR Aug/Sept 2014
   2   3   4   5   6   7   8   9   10   11   12